Does this Market to Your Special Interest?

We noticed this TEIN ad circulating the web recently.  We think this is a great marketing move for TEIN USA and believe it was well produced with a clear message.  TEIN has been a brand you can trust for many years.  Do you believe this ad puts them ahead of their competition.  What other brands do you trust, or think should also implement this type of marketing technique? 

JER Development